|The simplest form of direct mail, it can be your database of clients or a specific database sourced to your guidelines. Either way, with the use of a database, direct mail allows you to tailor your communications knowing exactly who is receiving your message.
Plain faced envelopes allow you to ink-jet the database to the front of the envelope, insert a brochure with a message to drive recipients to your website, possibly a response coupon with a unique offer or a reply paid envelope. The options are endless.
Window faced envelopes allow you to get closer to the recipient by including a personalised letter, signed by yourself. This letter can outline, explain or reinforce your offer or encourage commitment to action by the recipient. The envelope can also contain brochures, response coupons or a reply paid envelope.#
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